How will SEO services help you build a loyal audience?
You’ve probably heard it many times: SEO drives your traffic and helps you remain relevant to your audience. But if you are like most business owners, you don’t know exactly how that happens and, therefore, you don’t really understand why you need SEO to make your clients loyal to you. SEO is a science of psychology, logic, marketing and technology. Because it encapsulates so many domains, it can be difficult for business owners to understand the benefits of SEO and how to use it. Contrary to some beliefs, SEO can’t be done by anybody with a little computer knowledge. Good SEO requires a deep understanding of the consumer’s behaviour because the users on your website aren’t robots. They are people and potential clients, so you need to speak directly to them and do it in a matter that they will consider relevant. In other words, if you want to truly benefit from SEO’s advantages you will need the help of a specialized agency. But how does SEO gets you a loyal audience?
SEO increases your site’s prestige
Qualitative SEO means a drive in Google rank. This means that when searching for certain keywords, Google will display your website’s page in the first search results for those keywords. The user is directed to your site, and so you have gained traffic. But the most important consequence is that users know Google displays high-quality pages first. Therefore, seeing that your website has passed Google’s test, users will perceive it as being high-quality. You will not only gain popularity, but prestige also. And if users consider your site to be of quality, the chances are that they will have the same opinion about your business, making it easier for you to convert them into customers.
SEO means expertise
An important part of SEO is link building. That means that you need high-quality pages to link back to your website. When you have that, the obvious consequence is that you benefit from a rise in visibility. But the most interesting thing is that you also gain expertise in your domain from the user’s point of view. If they read something they like and see that it links to your page, you will be perceived as an expert in the field, and they will want to read more from you. If you continue to deliver them high-quality content, they will remain loyal to your website.
SEO improves user’s perception
Another important part of SEO is social media. In order to get the best results from your SEO strategy, you need to integrate your website with Facebook, Twitter, and other social media platforms. When you do that, your site becomes more interactive. It invites people to share your information, leave comments and start discussions. This increases you site’s traffic but also does something very smart: it transforms you into the popular cheerleader. Just like hanging in high school with the most popular crowd would make you popular as well, social media platforms will tell users that you are cool. Sharing information from your website will become a trend. You will benefit from a tremendous boost in popularity, and your sales will follow the trend as well.
SEO is your golden ticket to a loyal qualitative audience. But you have to remember that there is good SEO and bad SEO. Before starting to design your SEO strategy, you need to remember that every strategy has rules and every move has consequences. If you don’t know the rules or aren’t sure what moves to make, you can always employ the services of a specialized SEO agency to make sure that you get the most out of this fantastic marketing tool.
Sources: http://moz.com/blog/how-to-rank
http://www.quicksprout.com/2015/02/06/how-to-build-a-loyal-audience-on-the-web/
http://www.clearskyseo.com/winning-customer-loyalty-building-online-brand/
http://geekeasier.com/seo-social-media-attract-loyal-audience-website/394/
SEO increases your site’s prestige
Qualitative SEO means a drive in Google rank. This means that when searching for certain keywords, Google will display your website’s page in the first search results for those keywords. The user is directed to your site, and so you have gained traffic. But the most important consequence is that users know Google displays high-quality pages first. Therefore, seeing that your website has passed Google’s test, users will perceive it as being high-quality. You will not only gain popularity, but prestige also. And if users consider your site to be of quality, the chances are that they will have the same opinion about your business, making it easier for you to convert them into customers.
SEO means expertise
An important part of SEO is link building. That means that you need high-quality pages to link back to your website. When you have that, the obvious consequence is that you benefit from a rise in visibility. But the most interesting thing is that you also gain expertise in your domain from the user’s point of view. If they read something they like and see that it links to your page, you will be perceived as an expert in the field, and they will want to read more from you. If you continue to deliver them high-quality content, they will remain loyal to your website.
SEO improves user’s perception
Another important part of SEO is social media. In order to get the best results from your SEO strategy, you need to integrate your website with Facebook, Twitter, and other social media platforms. When you do that, your site becomes more interactive. It invites people to share your information, leave comments and start discussions. This increases you site’s traffic but also does something very smart: it transforms you into the popular cheerleader. Just like hanging in high school with the most popular crowd would make you popular as well, social media platforms will tell users that you are cool. Sharing information from your website will become a trend. You will benefit from a tremendous boost in popularity, and your sales will follow the trend as well.
SEO is your golden ticket to a loyal qualitative audience. But you have to remember that there is good SEO and bad SEO. Before starting to design your SEO strategy, you need to remember that every strategy has rules and every move has consequences. If you don’t know the rules or aren’t sure what moves to make, you can always employ the services of a specialized SEO agency to make sure that you get the most out of this fantastic marketing tool.
Sources: http://moz.com/blog/how-to-rank
http://www.quicksprout.com/2015/02/06/how-to-build-a-loyal-audience-on-the-web/
http://www.clearskyseo.com/winning-customer-loyalty-building-online-brand/
http://geekeasier.com/seo-social-media-attract-loyal-audience-website/394/